R&DProduct research

Internal workflow assessment instrument

A staged public assessment that walks operators through one workflow in plain language before any sales conversation.

Team planning work at a shared screen
No
Email required to start
Structured reading
Output
Qualified submissions
Human review

The challenge

Teams feel the drag of manual work but struggle to describe the steps in a way others can act on. Generic contact forms produce vague notes. Discovery calls burn time before anyone knows if there is a fit.

The approach

We built a staged assessment that asks for one workflow at a time: tools involved, handoffs, where time sticks, and what a good week would look like. The flow keeps credentials out, stores answers for a structured analysis pass, and gates email until the visitor wants a written reading back.

The outcome

Visitors get a useful reading before any sales call. We get clearer conversations when there is a fit, and a faster no when there is not.

What we measured

Whether visitors complete the flow without abandoning at credential questions. Whether the reading reflects their own words back with specific next steps. Whether follow-up messages reference the workflow they described, not a generic pitch.

Next case study

Document handoff automation

Back to all work

Start with one workflow.

Want to see how we would approach yours? Start with one workflow.

Assess a workflow